What is Claude Design

Context

Claude Design is an Anthropic Labs product for creating visual work —designs, interactive prototypes, slides, one-pagers— by talking to Claude and refining with fine-grained controls. Unlike Stitch, which generates standalone screens with no memory, Claude Design reads your codebase and design files during onboarding and builds a design system (colors, typography, components) that it reapplies to every project. It's available at claude.ai/design for Pro, Max, Team, and Enterprise plans.

Setup

1. Go to claude.ai/design (or open it from the sidebar in Claude Desktop).
2. During onboarding, point it at your codebase or upload your design files: Claude builds your design system from them.
3. Start a project with a brief, not a style prompt. The brief answers: what product, for whom, what problem it solves, in what context it's used, and the brand personality. Without a clear brief, the first iterations produce results you'll throw away.
4. Iterate: comment inline on an element, edit text directly, or use the controls ("knobs") to adjust spacing, color, and layout live; then ask Claude to apply the change across the whole design.

State as of July 2026. Claude Design is an Anthropic Labs product and evolves quickly; features, plans, and availability may change.

Examples

The brief is what kicks off a productive conversation. Compare:

❌ Weak brief: "a nice landing page for a finance app."
 
✅ Full brief:
   Product: B2B expense-management app for SMBs.
   Audience: CFOs at mid-size companies; short on time, risk-averse.
   Problem: approving expenses takes them days today.
   Personality: sober, trustworthy, not "loud startup".
   Constraints: mobile-first, no stock photos of people.

With the brief loaded, you ask for screens and they all inherit the system. If one drifts, don't fix it pixel by pixel: reword the brief and ask again. Consistency emerges from the conversation, not from post-processing assets one by one.

Particularities

• Vs. Stitch: Stitch explores fast and forgets between prompts; Claude Design keeps the system across the conversation. Stitch for the draft, Claude Design to scale consistency.
• Vs. Figma: Figma is manual control and pixel precision; Claude Design is conversational. It's the same exploration-vs-precision axis as Stitch vs. Figma.
• Exports to Canva, PDF, PPTX, or HTML, and shares via internal URL. That HTML and the system rules feed the DESIGN.md and Claude Code when it's time to implement.
• Limitation: reading your codebase lets it infer a system, but it still needs a clear brief and your design judgment. It doesn't replace decisions; it speeds them up.